Beauty eCommerce Optimization
The Mane Attraction
Beauty shoppers need to understand a product before they trust it. This was about closing that gap on the page.
The Challenge
Shoppers were landing on product pages without enough context to buy confidently routine, benefits and use-case were all buried below the fold or missing entirely.
The Approach
I rebuilt the PDP around how a beauty shopper actually decides: benefit first, routine context second, proof last. Homepage messaging was adjusted to match, so the story stayed consistent from click to cart.
My Role
Homepage and PDP improvement support, product storytelling clarity and execution coordination.