Shopify Redesign + CRO
Signs of Justice
A scattered set of requests turned into a clear structure navigation, PDP, cart drawer and a mix-and-match buying journey.
The Challenge
The store had grown without a clear structure. Homepage, product pages, cart and a custom mix-and-match flow all competed for attention, and the backlog of fixes had no order to it.
The Approach
I mapped the actual shopping journey first, then ranked the priority pages by how much friction they were causing. PDP and cart hierarchy came first. The rest of the backlog became a roadmap the team could ship against instead of a pile of tickets.
My Role
Figma-first planning, UX recommendations, execution coordination and client communication.